What is Import Feeds

An import feed is a structured method for automatically bringing product data into your system usually from spreadsheets, third-party tools, or external databases. Instead of uploading files manually each time, import feeds let you connect recurring data sources and define how information should be mapped and updated in your catalog. Import feeds are key for teams managing multiple suppliers, large product assortments, or data that changes often (like pricing, inventory, or technical specs). In Plytix, import feeds allow you to connect external files via URLs (like Google Sheets or CSVs), FTP/SFTP Connections, or Dropbox. You can map the data to your product catalog and schedule automated updates, making it easier to keep your content fresh and aligned across systems.

Examples

Automating Supplier Updates A retailer receives weekly CSV files from multiple suppliers with updated product specs. Using import feeds, they connect each file via URL and automate data mapping so product information is updated without manual uploads.
Syncing ERP Data A company integrates their ERP system with their PIM by generating a recurring product export. Import feeds in Plytix pull this file automatically, ensuring all product info is synced daily and ready for publishing to sales channels.
Maintaining Localized Content A global brand uses different spreadsheets for localized descriptions, ingredients, and regulatory details. Each language team manages its own file, and import feeds bring everything into the central system, keeping translations accurate and up-to-date.
Tracking Seasonal Product Drops A brand adds seasonal SKUs through a planning spreadsheet shared across teams. Instead of uploading the file manually every time there’s a change, an import feed connects to the central system, ensuring product launches stay aligned and deadlines are met.
Centralizing Data from Multiple Sources A business receives technical data from the manufacturer, marketing copy from the brand team, and compliance fields from legal all in separate formats. With import feeds, they bring these sources together into a single, structured product catalog.

Good to know

  • It’s not just a file upload. Import feeds are dynamic. They can be scheduled or triggered automatically, and they remember your mapping rules.
  • Mapping is key. You decide how the incoming fields match your existing structure (like SKUs, attributes, or categories).
  • Feeds can add or update information. You can use them to bring in new products, or to keep existing ones up-to-date.
  • Great for scaling. The more products and suppliers you manage, the more you’ll rely on import feeds to stay efficient.

Know more

Frequently Asked Questions

Do I need to re-map fields every time I run a feed?
Nope! Once your mapping is saved, you can reuse it as often as you need.
Can I automate how often a feed runs?
Yes, many systems let you set up recurring schedules (daily, weekly, hourly) or use triggers to start the import.
What file formats work for import feeds?
Common ones include CSV, XLSX, XML, and JSON. Some platforms also accept Google Sheets, FTP uploads, or API-based feeds.
Can I import media files too?
Usually, yes, but it depends on the platform. You might need to include media URLs or import them separately through a media feed.
What happens if a feed has errors?
Most systems generate an error report or import log, so you can review and fix issues without disrupting the rest of your catalog.