What is Shopify Markets

Shopify Markets is a set of features inside Shopify that lets merchants manage international selling from a single store. It allows you to tailor your storefront by country or region, offering localized pricing, currencies, domains, and languages, all from one backend.

A brief history

Shopify introduced Shopify Markets in 2021. Before that, merchants selling internationally had to create multiple Shopify stores to serve different regions, which was expensive and time-consuming.

But Shopify realized merchants needed more control over how products appeared and were sold around the world. Shopify Markets was their answer: a built-in way to manage regional storefront experiences without juggling separate stores or apps.

Originally, Shopify Markets just offered currency, language, and domain control, but it’s now expanded to include features like automatic tax and duty calculation, product availability by market, and improved checkout localization.

Good to know

Shopify Markets is available on most standard Shopify plans. However, Shopify Markets Pro (which adds extras like built-in compliance and logistics tools) is only available in certain regions and on higher-tier plans.

Also, while Shopify Markets is powerful, it’s not perfect. There are some scenarios where you might still need multiple storefronts, especially if you need radically different catalogs or B2B-specific features.

Know more

Frequently Asked Questions

Do I need a separate store to sell internationally?
With Shopify Markets, you don’t need separate stores to sell internationally. You can manage multiple countries or regions from a single store, customizing the experience per market.
Does Shopify Markets automatically translate my content?
While Shopify Markets doesn’t automatically translate your content, it does support multilingual content, but you’ll need to add your translations manually or use an app like Shopify Translate & Adapt.
What’s the difference between Shopify Markets and Shopify Markets Pro?
Shopify Markets Pro includes additional features like international tax and duty handling, logistics support, and fraud protection, but it's only available in certain countries (like the US) for now.