What is a Product Relationship
Product relationships are the links between products in your catalog, like recommended items, upsells, cross-sells, or bundles. These connections help you organize product data and control how items are grouped, displayed, or sold across channels.
Examples
|
Relationship type |
What it means |
|
Upsell |
A higher-end or premium version of the product |
|
Cross-sell |
A complementary product you’d suggest alongside (e.g., a lens with a camera) |
|
Bundle |
Multiple related products sold together |
Good to know
Setting up product relationships helps more than just your listings; it makes filtering, bundling, and recommendations smoother across your channels. Just make sure your team agrees on what counts as a variant, a pack, or a cross-sell. Clarity now means fewer headaches later.
Know more
Frequently Asked Questions
Do I need to create relationships for every product?
Not necessarily. But if you sell variants, bundles, or want to boost AOV with upsells or cross-sells, product relationships make that a lot easier to manage and automate.
What’s the benefit of having product relationships in a PIM?
It gives you one place to manage all the connections. You can quickly build product sets, push variant groups to channels, or define what should be recommended alongside your hero products without messy spreadsheets.
Can a product have more than one type of relationship?
Definitely. A product can be part of a pack, show up as an upsell for another item, and still be sold on its own. Just make sure each relationship type is clearly defined so they don’t conflict or confuse your customers.