What is Brand Portal

A Brand Portal is a Plytix feature that lets you create a branded, digital catalog that never goes out of date. Just select your products, choose what product attributes you want to share, and add your branding.

The catalog pulls product information straight from Plytix PIM, so they’re always up to date and available for your customers and partners to view and download 24/7.

A brief history

For decades, printed catalogs were the go-to way for brands to showcase products in industries like fashion, furniture, manufacturing, and wholesale. Brands would update them seasonally or annually, investing heavily in design, layout, and printing.

As ecommerce grew, catalogs went digital. PDFs replaced print, but the process stayed mostly manual: designers still had to lay everything out, export files, and send updated versions every time something changed.

Features like Plytix Brand Portals changed that. Brands can build digital catalogs in minutes that always stay up to date; no designers, no exporting, no back-and-forth emails. Just current, branded product content.

Good to know

Brand Portals aren’t just static product overviews; they’re interactive, customizable catalogs powered by live data. Sales teams can quickly choose which products to include and generate tailored catalogs for different clients.

For retail partners, it’s self-service. They can log in anytime to access and download images, pricing, descriptions, or other product information, without needing to request files or chase down updates. And because everything comes straight from Plytix PIM, it’s always accurate.

Know more

Frequently Asked Questions

Do I need to use Plytix PIM to build Brand Portals?
Yes, you need to use Plytix PIM to use Brand Portals. Think of our PIM as your product data HQ: a single source of truth where all your product information lives. Once your data is centralized and up-to-date, Brand Portals come into play. You can easily build and customize Brand Portals and tailor them to your retail partner’s needs. Once published, they’re available to view and download 24/7. That means your retail partners can help themselves to the product data they need, whenever they need it.
Can customers place orders through Brand Portals?
No, customers can’t place orders through Brand Portals; they’re not designed for order placement. They’re built to make it easy to share product information with your retail partners.
Can I control what information is shared in my Brand Portal?
Absolutely! You decide which products and attributes (like pricing, images, or descriptions) to share in each Brand Portal. This means you can tailor each portal to meet the specific needs of your retail partners, and means they have the right information at their fingertips. Worried about sensitive data? You can also password-protect your Brand Portals to control who has access.
Do I need a designer to set up my Brand Portal?
No. Plytix is designed with ease of use in mind. Our intuitive design tools let you customize your Brand Portal without needing a design team. Even your sales reps can set up portals and share product information themselves.