What is a Distributor
A distributor is a business that buys products in bulk from manufacturers or suppliers and resells them to retailers, wholesalers, or other businesses. Distributors typically manage logistics, inventory, and delivery, acting as a bridge between product creators and sellers.
Examples
| Distributor | What they distribute |
| Tech Data | IT and electronics |
| Sysco | Foodservice products |
| McKesson | Medical supplies and pharmaceuticals |
| Avnet | Electronic components |
| HD Supply | Industrial and facilities supplies |
Good to know
If you rely on distributors to get your products in front of buyers, make sure they have access to updated and well-structured product information. Inconsistent or outdated content can affect how your products are listed or whether they’re listed at all.
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Frequently Asked Questions
What’s the difference between a distributor and a wholesaler?
They’re closely related, but not the same. A distributor typically works directly with manufacturers to promote, store, and ship products to retailers or resellers. A wholesaler usually buys in bulk from distributors or manufacturers and sells those products at lower prices to retailers.
How do I know if I need a distributor?
If your business doesn’t have the infrastructure to manage large-scale logistics or reach multiple retailers efficiently, working with a distributor might be the right move. Distributors can help scale your product availability, especially across different regions or industries.
How should I prepare product content for my distributors?
Make sure your product data is clean, consistent, and centralized. Distributors often require detailed specs, high-quality images, and up-to-date pricing. Using a PIM system makes it easier to deliver accurate content in the formats they need without the back-and-forth.