What is a Retailer Template
A Retailer Template is a ready-made setup that helps you format your product content to match the specific retailer’s requirements. Each retailer typically has its own rules for how product data should be submitted, ranging from required fields to image formats and character limits.
It’s often in a spreadsheet format with predefined fields that need to be filled out with your product information.
Examples
| Retailer | Example requirements |
|---|---|
| Target | Target typically requires product titles under 150 characters, at least three images with a white background, and specific attribute fields like material or age range. A retailer template ensures your data aligns with these standards automatically. |
| Zalando | Zalando requires fashion brands to submit product data using strict formatting guidelines such as predefined attribute values for material composition, EU size conversions, country of origin, and model imagery. A tailored template helps you meet these expectations with reduced errors. |
| Custom format for a B2B retailer | A wholesale partner may request a CSV export with only SKU, dimensions, and case quantity. A retailer template can filter and format your content to match their needs without manual cleanup. |
| Multilingual content exports | If you sell in different regions, you might need to export product data with translated titles and descriptions depending on language or locale. A template ensures you pull the right content every time. |
Good to know
- Retailer requirements may change: Fields, formats, and validations can shift using templates helps you stay up to date without reinventing your exports.
- One product, many templates: The same item can be sent to different retailers with different content templates, which let you adjust the output without changing the source.
- Validation rules help catch mistakes: Some templates can flag issues before you export, so you can fix them early and avoid rejections later.
- Custom templates are flexible too: If you sell through less common retailers or distributors, you can build your own template to fit their specs.
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Related resources
Frequently Asked Questions
Do I need a separate template for each retailer?
Yes. Each retailer usually has its own set of requirements, so you’ll want to set up one template per channel.
Can I have more than one template per retailer?
Yes. You might need multiple templates if you're selling in different regions, product categories, or fulfillment methods that require different sets of data.
What happens if a retailer changes their requirements?
If a retailer updates their spec, like adding new mandatory fields or changing image formats, you’ll need to update your template to stay compliant. Some platforms allow you to edit templates directly to keep things up to date.
Can I include media like images or PDFs in retailer templates?
Yes. You can include product images, documents, or videos, and configure them to match each retailer’s media specifications.
What’s the difference between a retailer template and a channel feed?
A retailer template structures your data to meet a retailer’s requirements. A channel feed uses that structured data to export or sync it to the retailer either manually or through automation.